Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than regular GTM and may introduce additional expenses, it can result in higher precision and even more trustworthy information


Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to ad blockers.

1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with altering internet browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other platforms is less accurate than it ought to be.

Server-side tracking is a much more safe choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives more exact information and a more full image of customer trips throughout networks.

On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides online marketers much more ownership over the data they send, and makes it easier to comply with numerous information regulations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.

2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketing experts make even more educated advertising decisions.

Traditional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, regular data that is less at risk to disturbance.

This kind of tracking additionally enables businesses to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra reputable for companies looking for to adjust to these changes.

3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls before it reaches 3rd party endpoints, improving protection and personal privacy. This is especially vital as different browsers and systems increasingly transform exactly how they handle cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.

On top of that, server-side tracking allows you to catch customer data straight on your own web servers. This gets rid of dependancy on third parties, which can be prone to breaches and personal privacy infractions.

A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate data from individuals.

4. Easier to carry out
Server-side tracking is a data collection procedure that happens on the web site's own server, bypassing internet browser restrictions. This means that data accumulated by the website/app is first sent to the web server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it reduces the range of information management and provides companies much more control over transmission, making it normally more reliable. Therefore, it's less susceptible to information challenges triggered by conversion rate optimization for e-commerce points like a broken connection or an energetic advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your organization can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have more accurate information and aids ensure compliance with personal privacy laws such as GDPR. Moreover, it likewise stays clear of the monitoring limitations imposed by web browsers and advertisement blockers.